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Radio
Broadcast Lab
1 (Com 120)
Open to 9-12, 1
semester
Prerequisite: Completion of Introduction to Broadcasting
Credit: .5 Career and Technical Education
Content: Much
like a professional radio station setting, students will operate KGHP-FM,
the school district radio station. Students will become proficient at
writing for news and commercial production. Students will become
proficient at recording audio and mixing sound using a PC. Student work
will be showcased on KGHP-FM. Students will also create a comprehensive
portfolio of broadcast related works.
Radio
Broadcast Lab
2 (Com 130)
Open
to 11-12, 1 semester
Prerequisite: Completion of Introduction to Broadcasting and
Introduction to Media and Print Journalism
COURSE OUTLINE
- Intro to Broadcasting
·
Unit 1 – Economics of Broadcasting
o
Media ownership in
the Seattle-Tacoma market and nationwide
o
Rating systems for
radio and television
o
Formats, marketing
and programming genres
o
Principles of
advertising
o
Demographics in the
media
Objectives:
1. Students will become familiar with the economic factors that
influence so much of
what is presented in the broadcast media.
2. Students will become aware of the costs involved with media
ownership including
licensing and fees.
3. Students will learn of the organizations such as Arbitron and
Nielsen that compile and
distribute the highly-valued ratings for broadcasting.
4. Students will learn of the different broadcast formats that are
prevalent.
5. Students will learn of the connections that are made between
persons of a specific
demographic profile and with carefully-crafted
musical/news formats.
6. Students will learn of the connections between advertisers,
advertising agencies and
broadcast outlets.
Instructional
materials:
· Introduction
to Media Glossary of Terms
· One
hour listening exercise with flex clock.
· RMQB
Radio Industry News Arbitron Ratings
· “Uncle
Jenkins” radio ownership exercise with rubric
· Video
tape: “WKRP in Cincinnati, the Book” episode.
· Nielsen
Seattle Overnighters
· Marketing
Luncheon Handbook from Clear Channel Radio
·
Unit 2 – Regulations and History/Future of Broadcasting
o
The role of the
Federal Communications Commission
o
Rules and
regulations governing local station operation
o
History of
Broadcasting
o
Current
technical innovations in broadcasting
Objectives:
1. Students will become familiar with the role of the Federal
Communications Commission including station licensing requirements,
frequency allocation, and public service issues.
2. Students will become aware of local and legal requirements that
affect the day-to-day operation of a radio or TV station.
3. Students will learn of historical events that have shaped
broadcast requirements.
4. Students will learn of important inventions and technical
innovations and how they’ve guided the broadcast industry.
5. Students will become aware of current technical innovations
while trying to predict any future impact on the broadcast industry.
6. Students will learn of specific legal guidelines they must
follow when they operate KGHP-FM
Instructional
materials:
· “War
of the Worlds” audio tape. (Academic scenario included)
· Broadcast
Operations Log worksheets (Included)
· “Outer
Limits” program the Galaxy Being.
· Produce
first news “field reports” about technical innovations.
· “Empire
of the Air” video on broadcast history. (Worksheet included)
·
Unit 3 – Sound Board/Radio Station Operation
o
Disc Jockey
terminology
o
Different musical
genre and station formats.
o
Sound Board
operation
o
The Emergency Alert
System (EAS)
o
Sounding good on
the air
o
Legal requirements
Objectives:
1. Students will become familiar with speaking and technical
skills required to operate a radio station as a disc jockey/board
operator.
2. Students will learn of the importance of the Emergency Alert
System (EAS) and with its testing procedures.
3. Students will learn the basic terminology connected with sound
board operation.
4. Students will become familiar with concept of intellectual
property and with the process of registering, protecting and paying to
use creative or artistic pieces of work.
5. Students will learn and practice basic legal requirements
connected with station operation such as station identifications and log
sheets.
6. Students will be aware of the difference between AM, FM, and
satellite radio.
Instructional
materials:
· Disc
jockey assignment—Writing DJ segues.
· Video
“That Thing You Do” with accompanying test.
· Glossary
list of board operation terms
· Actual
station log sheets
· Instructional
packet on creating a good radio show.
·
Unit
4 – Writing for Broadcast
o
Fundamentals of
script writing
o
Persuasive
broadcast writing for commercials, promotions, public service
announcements
o
Informative
broadcast writing for news and public affairs
o
Attention-getting
devices commonly used in broadcast writing
o
News-gathering
techniques used in broadcasting.
o
Ethics in news
gathering and reporting
o
Other professional
applications of broadcast writing skills.
Objectives:
1. Students will practice and become proficient with standard
broadcast writing techniques including proper headings, phonetic
spellings, and audio element indicators.
2. Students will learn the different objectives between writing
for commercial reasons, or for news; to persuade and to inform.
3. Students will learn to use an Associated Press wire service
computer and of other methods used in the media for gathering news.
4. Students will learn of different techniques employed as
attention-getting devices in commercial production.
5. Students will practice writing standard broadcast scripts such
as news stories, features, promotions, teasers and public service
announcements.
6. Students will understand and practice writing for public
relations purposes.
Instructional
materials:
· Introduction
to Media Glossary script-writing terms
· Public
Service Announcement writing scenario with rubric
· Spot
News Writing Scenario with rubric
· Journalism
ethics scenario with rubric
· Broadcast
news glossary sheet with basic nuts and bolts of writing for broadcast
news.
· Writing
a press release scenario with rubric
·
Unit 5 – Leadership and Career Exploration
o
Post secondary
college and technical school programs
o
Various jobs in the
communications industry
o
Preparing materials
in order to compete for jobs in the communications industry
o
Coordinating team
projects in broadcasting
Objectives:
1. Students will become familiar with college admission
requirements along with broadcast
programs and internships.
2. Students will learn of so many of the jobs connected with the
communications industry.
3. Students will compile portfolios of their accumulated work to
emulate a professional broadcast
audition tape or portfolio.
4. Students will have an opportunity to coordinate team newscasts
using up to 12 students within
a 10-minute team newscast.
5. Students who so desire will have an opportunity to broadcast
sports events or other
community-reaching events.
Instructional
materials:
· News
writer/producer scenario with rubric.
· Introduction
to broadcasting final portfolio requirements with rubric.
· News
producer’s examination with rundown sheet.
· Job
descriptions used on a daily basis for student involvement on KGHP-FM
(These
jobs connect with requirements of portfolio).
·
Unit 6 – Audio Recording and Editing
o
Recording voice or
from other devices using a common sound/mixing board
o
Common PC-based
audio editing software applications
o
Archiving tools
such as CDs, mini discs, etc.
Objectives:
1. Students will have an opportunity to practice using a common
sound/mixing board to record
their own voices.
2. Students
will become aware of different styles of microphones and proper
microphone
placement.
3. Students
will become familiar with proper set up and take-down procedures for
public address
equipment.
4. Students
have ample time to learn about and practice using computer-based
recording, editing
and mixing programs such as Goldwave.
5. Students
will learn of various types of computer files for audio including wave
files, MP3 and
MP2 files.
Instructional
materials:
· Goldwave
directions: How to make a public service announcement with a musical
bed.
· Directions
for recording voice using KGHP auxiliary studio B with Mackie sound
board.
· Directions
for how to record live broadcast elements using studio A.
· Directions
for taking meter readings from transmitter using remote telephone
equipment.
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