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State Framework

Dual Credit
Competencies PC3

Course titles vary:

GHHS
Marketing I
Marketing II
Marketing III

PHS
Introduction to Business
Marketing 2
Marketing 3

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Marketing I  - GHHS

This course is designed to give a general understanding of the world of business.  The main
areas of focus will include; marketing functions, identification, and strategies, human resource foundations and the selling process.  Students will also be given the opportunity to be a
member of the Distributive Education Clubs of America (DECA). 

Course Objectives:

·   Explain marketing functions and related activities
·   Explore the concept of market, market identification, and marketing strategies
·   Define channels of distribution of goods and services
·   Foster development of human resource foundations including using feedback for personal
    growth, adjusting to change, appropriate personal appearance, personality traits
    important for business, and maintaining a positive attitude
·   Demonstrate understanding of the selling process including opening the sales
    presentation, questioning for information, and suggesting product substitutions when
    appropriate
·   Demonstrate understanding of feature/benefit selling, product demonstration, handling
    customer objections, and closing the sale

Dual Credit:        Students who successfully complete Marketing I and Marketing II, with a
grade of “B” or higher for both classes, are eligible to register for college credit.  This exciting opportunity allows students to earn up to 10 credits by completing both classes while still attending Gig Harbor High School. Please see the competencies at left.

Marketing I
Curriculum Outline

Week 1                   Marketing Orientation, Treating Others Fairly at Work      

Week 2                  Setting Personal Goals, Student Store, Food Handlers Permit       

Week 3                   Marketing Functions and Related Activities      

Week 4                   Concept of Marketing Strategies                 

Week 5                   Concept of Market & Market Identification  

Week 6                   Channels of Distributions       

Week 7                   Customer Service Mindset      

Week 8                   Interpreting Business Policies
                                                                                                                       
Week 9                   The Selling Process

Week 10                 Questioning for Information

Week 11                  Suggest Product Substitutions

Week 12                 Product Demonstration 

Week 13                 Feature/Benefit Selling

Week 14                 Handle Customer Objections

Week 15                 Close the Sale            

Week 16                 Develop Personality Traits Important for Business        

Week 17                 Appropriate Personal Appearance 

Week 18                 Finals Week  

QUIZ  #1

QUIZ  #2

QUIZ  #3

QUIZ  #4

QUIZ #5

EXAM #1

QUIZ #6

QUIZ #7

QUIZ #8

QUIZ  #9

QUIZ #10

QUIZ #11

QUIZ #12

QUIZ #13

EXAM #2

QUIZ # 14

QUIZ # 15

EXAM #3